Situation:

The Human Early Learning Partnership (HELP) research unit was looking to embark on the development of a 5-year pricing strategy for their Middle Years Development Instrument (MDI) survey tool. HELP engaged SDS to support them in the pricing strategy exercise for their MDI tool.

Our Actions:

In tandem with an identified working group from HELP, we were able to:

• Define vision & principles
• Identify the market opportunity
• Verify the market scope
• Identify and benchmark competitors
• Provide recommendations around MDI’s suite of services
• Identify key features within the market deployment strategy
• Determine the optimal pricing model
• Create the 5-year pricing & revenue model

Results:

• HELP gained clarity on the factors that affect strategic pricing as it relates to the suite of services offered for the MDI tool.
• A detailed pricing forecast was created to illustrate the financial impact of recommended pricing and market specific solutions.