Our Mission, Vision, and Values

Our mission is to provide UBC’s leadership with the strategic insight and capability to handle major opportunities and challenges that will shape the University’s current and future success.


Our vision is to be the University’s key strategic partner and the first choice for in-house advisory services in strategy, performance improvement and financial health.



We deliver quality in all of the work that we do. Our team conducts itself with the highest level of professionalism in all of our interactions. We are curious and make an attentive effort to listen and understand our clients and what matters to them. We deliver tangible results and positive changes. Our work delivers insight and leads directly to decisions and actions. 


We thrive in a changing environment. Our team adapts quickly to changes in clients' needs, projects and the university's priorities. We remain effective, positive and proactive throughout these changes. We are able to grasp complexity quickly and add immediate value to the clients and UBC as a whole.

commitment to collaborative success

We are committed to each other and demonstrate a "one-team" attitude. We work to bring out the best in each other and encourage idea generation and constructive dialogue. Our team recognizes and respects each other's contribution, talents and beliefs, as well as the capacity and desire for personal growth. We develop one another through apprenticeship and mentoring.

Through our projects, we partner with clients to enhance their capabilities and capacity and drive value creation. We rely on our clients’ knowledge, experience and resources; and, we share our expertise, pan-university perspective and network with our clients.